Rise Culture - Digital Marketing Course

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Course curriculum

1. Introduction to Digital Entrepreneurialism
2. Digital vs. Traditional Marketing
3. The Current Digital Marketing World
4. Digital Marketing Opportunities
1. The Argument
2. How to Combine the Two
3. Phase 1 - Underlying Niche
4. Phase 2 - Experimental
5. Phase 3 - Become the Niche
6. When To Pivot
7. Final Message
1. The Essence of Business Foundations
2. Crafting a Mission and Vision
3. Core Values and Ethics
4. Business Goals and Objectives
5. Understanding Business Models
1. Brainstorming and Evaluating your Business Ideas
2. Documenting Your Ideas
3. Research Market Growth Rate
4. Analyze Market Growth Rate
5. Research the Margins of Each Opportunity
6. Analyze Market Opportunities
1. Branding Introduction
2. Branding Plan (Part 1)
3. Branding Plan (Part 2)
4. How to Develop a Target Market
5. How to Develop a Buyer Persona
6. How to Go Deeper Than a Logo
7. Colors in Branding
8. Coolors Tools
9. Choose your Business Name
10. Crafting your Brand Voice
11. Effective Branding Phase
1. 1. Introduction to Automation
2. 2. Choosing Your System
3. 3. Streamlining Operations
4. 4. Implement Systems
5. 5. Automation Best Practices
1. 1. Introduction to Stan Store
2. 2. Setting up your account
3. 3. Product Walkthrough
4. 4. Adding a Digital Product
5. 5. Adding External Links
6. 6. Customizing Your Stan Store
7. 7. Creating Funnels in Stan Store
8. 8. Additional Features
1. 1. Introduction to Systeme.io
2. 2. Setting up Systeme.io Account
3. 3. How to Optimize your Systeme.io Account
4. 4. How to Edit your Squeeze Page
5. 5. How to Edit your Info Page
6. 6. How to Edit your Course Descriptions
7. 7. How to Edit your Order Page
8. 8. Personalized Link Registration
9. 9. How to Edit your Thank you Page
10. 10. Let's Take a Break and Get a Domain
11. 11. How to Buy a Domain on Squarespace
12. 12. Connecting Domain to Systeme.io
13. 13. Check Your DNS Settings
14. 14. How to Assign your Domain to your Systeme.io Funnel
15. 15. Lets Link our Payment Processors
16. 16. Setup Your Paypal Business Account
17. 17. How To Setup Stripe and Payment Plans
18. 18. How to Connect PayPal to Systeme.IO
19. 19. How to Connect Stripe to Systeme.io
20. 20. Connect Payment Methods on your Order Page
21. 21. How to Load in your Legal Documents
22. 22. How to Test Your Funnel
23. 23. How to Change Slugs
24. 24. How To Fix The 404 Error
25. 25. How To Fix Your SEO
26. 26. Link in Bio Feature
27. 27. Systeme.io Affiliate Links
1. 1. Email Marketing Essentials
2. 2. Building a Subscriber Base
3. 3. Crafting Impactful Emails
4. 4. Email Design Best Practices
5. 5. Advanced Techniques for Email
6. 6. Compliance in Email Marketing
7. 7_Automate to Elevate
8. 8. Segmenting Email Audience
9. 9. Introduction to Chat GPT
10. 10. Using Chat GPT for Emails Part 1
11. 11. Using Chat GPT for Emails Part 2
1. 1. Understanding Emails with Stan
2. 2. Collecting Emails through Stan
3. 3. Setting Up Email Flows with Stan
4. 4. Sending an Email Broadcast with Stan
5. 5. Editing Your Product Thank You Emails in Stan
1. 1. Getting an Email from Google Workspace
2. 2. Adding your Email to Systeme.io
3. 3. Configuring DNS Settings for Email
4. 4. Authenticating SPF, DKIM and DMARC
5. 5. How to Create a Campaign
6. 6. Create Emails Within Your Campaign
7. 7. Schedule Emails
8. 8. How to Create a Tag
9. 9. How to Add in an Automation Rule
10. 10. How to Create an Automated Thank you Email
11. 11. How To Track Your Leads
12. 12. How To Remove A Tag
13. 13. How To Create A Newsletter
14. 14. Lead Magnets
1. 1. Intro to Sales Strategies and Content Creation
2. 2. Content Marketing Buckets
3. 3. Choose Your Content Medium
4. 4. Content Identity
5. 5. Different Buyer Types
6. 6. Concise Messaging
7. 7. Tonality
8. 8. Storytelling Framework
9. 9. How to Attract the Right Audience
10. 10. The Art of Closing the Deal for Any Business
11. 11. Overcome Objections
12. 12. Negotiating
13. 13. What Do You Really Sell
14. 14. The Power of a Positive Mindset
15. 15. How to Make your Content Calendar
16. 16. Mastering the Skill
1. 1. Introduction to TikTok
2. 2. Optimize Your Profile
3. 3. How to Edit your Playlist
4. 4. Power of a Pinned Post
5. 5. How to SEO Your Content
6. 6. How to Determine if your Content is Optimized
7. 7. How to Use Hashtags
8. 8. How to create a Tiktok
1. 1. Introduction
2. 2. How to make a Personal Facebook Page
3. 3. How to create Facebook banner in Canva
4. 4. How to Find your Target Audience
5. 5. How to Make Long Form Written Content
6. 6. How to Make Short Form Content on Facebook
7. 7. How to Make a Facebook Group
8. 8. Business Facebook Page
9. 9. Specific Facebook Tips
1. 1. Diving into the Blogosphere
2. 2. Winning Content Strategy
3. 3. Blogging Platform Analysis
4. 4. Setting Up and Promoting Your Blog
5. 5. Keyword Research and SEO
6. 6. Crafting and Optimizing Blog Posts
7. 7. Outreach and Engagement
8. 8. Effective Blogging Practices
9. 9. Intro to UberSuggest
10. 10. Keyword Research with A
11. 11. UbberSuggest Keywords Introduction
12. 12. UberSuggest Keywords for Blogging
13. 13. Write a Blog with Ubbersuggest
1. 1. Product vs. Service
2. 2. Idea to Prototype Journey
3. 3. Product Pricing Strategies
4. 4. Beta Testing Your Product
5. 5. Feedback Implementation
6. 6. Creating Your First Product
7. 7. Step-by-Step Prototype
1. 1. Intro and Statistics
2. 2. What You Learn
3. 3. Determine Your Topic
4. 4. Searchable For Profitable Product Ideas
5. 5. How to Create a Standout Product
6. 6. Determine Your Product Type
7. 7. Product Layout
8. 8. How to Price Your Digital Product
9. 9. Creation Platforms Canva
10. 10. Creation Platforms Gamma
11. 11. How to Save Product as a PDF
12. 12. Selling Options Stan Store
13. 13. Legal Documents Needed
14. 14. Final Thoughts
1. 1. Introduction
2. 2. Pick Your Course Topic
3. 3. Ensure Your Topic is Profitable
4. 4. Decide Your Course Format
5. 5. Outline Your Learning Objectives
6. 6. Setting Up Your Production Toolkit
7. 7. Filming with Loom
8. 8. Editing with Descript
1. 1. Role of Customer Service
2. 2. Customer Lifetime Value
3. 3. Consistency and Organization in Business
4. 4. Boost Productivity in Business
5. 5. Using Tools for Efficiency
6. 6. Staying Motivated in Business
1. 1. What is Skool
2. 2. Features of Skool
3. 3. Customize your Skool Community
4. 4. How to upload your course on Skool
5. 5. Final Thoughts

189 lessons
17.5 hours of video content

Sarah's Site

Rise Culture - Digital Marketing Course

Course curriculum

MODULE 1: Introduction

MODULE 2: Understanding your Niche

MODULE 3: Building a Solid Business Base

MODULE 4: Tailoring a Business to your Vision

Module 5: Branding Essentials

Module 6 - Introduction to Business Automation

MODULE 7: OPTION 1 - Using STAN Store

Module 8: OPTION 2- Using Systeme.IO

MODULE 9: Email Marketing Mastery

MODULE 10: Email Marketing with Stan Store

MODULE 11: Email Marketing with Systeme.IO

MODULE 12: Sales Strategies & Content Creation

MODULE 13: TikTok

MODULE 14: Facebook

MODULE 15: Blogging for Success

MODULE 16: From Idea to Market Ready Product

Module 17: Build Your Own Written Digital Products

Module 18: Build Your Own Video Digital Products

Module 19: Organization and Importance of Customer Lifetime Value

Module 20: Creating Courses in Skool